Barcelona, Spain
Wed, Apr 4th
SEO (Search Engine Optimization) for total beginners at Downtown Offices Barcelona

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SEO. Few things have the same ability to strike fear into the heart of the small business owner! Even so, SEO is one of the most important things for you to have a grip on if you’re trying to do business online - it’s how you attract visitors and clients to your website without having to pay for advertising! What we’ll cover ● An intro to SEO - what it is, how it works and how it affects you● The 4 main types of SEO - on page, off page, domain, and site-wide.● Keywords and keyword research● 5 changes you can make to your website now to improve SEO (demonstration that you can follow along with if you bring a laptop). SEO is how you help your website to be visible to Google when somebody is searching for something related to your business. In other words, if you sell fruit pies, SEO is the process of making your website as obvious a choice as possible when someone searches for “apple pies” or “i want to buy a fruit pastry” or, of course, “fruit pie”. Improving this is a combination of small technical changes to your website (most of which do not require any really “technical” knowledge), and creative excellence, making sure that your website is truly as useful as possible to a prospective visitor. What we’ll do First, I’ll explain the theoretical basics of SEO and make sure you understand how it works. Then I will perform 5 changes/improvements to my own website, so you can see how to do it. If you want, you can bring your own laptop and make the changes on your own website alongside me. Then there will be time for questions! 19.00 - welcome, some caffeine, and introductions! 19.30 - 20.30 - the theory 20.30 - 21.30 - the practice and questions! This workshop is facilitated by Niamh LynchNiamh Lynch is a website wrangler and longtime Irish transplant to Barcelona. A linguist by training and techie at heart, she founded digital strategy agency Clockwork Blog to help businesses create and refine the digital foundations of their businesses. Niamh does this by ensuring that a company's digital properties (in other words, their websites, blogs, e-shops, social media, and content marketing) are manageable, sustainable and, above all, profitable. You'll find her on her website, writing on her blog, or on Instagram, LinkedIn, or Facebook. And it's pronounced "Neev". We know you were wondering ;)

Tickets for SEO (Search Engine Optimization) for total beginners

Tickets: 15 €
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